Based on CRM revenue in 2016, Salesforce achieved greater revenue gain and market share growth than any other CRM vendor. Salesforce was also recognized as the market share leader in sales applications, customer service applications and marketing applications.


Salesforce, the global leader in CRM, today announced that for the fourth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor. In fact, Salesforce increased its market share in 2016 by more percentage points than the rest of the top ten CRM vendors combined. Additionally, Salesforce has been named the market share leader in sales applications, customer service applications and, for the first time, marketing applications.

“Our continued leadership in the CRM market validates Salesforce's unparalleled ability to empower companies to deliver amazing experiences that transform customer relationships,” said Alex Dayon, president and chief product officer, Salesforce. “CRM has never been more important than it is today, and no other enterprise software company can match the innovation, breadth and depth of Salesforce's Intelligent Customer Success Platform.”

Salesforce: the Global Leader in CRM

Salesforce is the fastest-growing top five enterprise software company in the world today. With a portfolio of products—spanning sales, service, marketing, commerce, communities, analytics, IoT and app development—all on a single trusted cloud platform, companies of every size and industry rely on Salesforce’s Intelligent Customer Success Platform to help them connect with their customers in entirely new ways.

With a relentless commitment to customer success, Salesforce continues to reimagine CRM for today's digital world. In 2016, Salesforce introduced Salesforce Einstein, making the world's #1 CRM also the world's smartest CRM with artificial intelligence (AI). Salesforce Einstein allows companies to harness the power of AI to deliver smarter, more personalized and predictive customer experiences across sales, service, marketing, commerce and more.

Source: Salesforce Named #1 CRM Provider For Fourth Consecutive Year