News and events

What happened in marketing in 2020?

Key trends and opinions of about 7000 senior marketers presented in the Salesforce State of Marketing Report.

HSM & Salesforce online event Sales 2.0 held on December 2nd

The online event brought together regional opinion makers from sales and media and answered the question of what awaits the business community in 2021.

Salesforce community in 2019

Last year brought a lot of changes to Salesforce community. Read more about the trends which emerged from it in the text written by Ana Rogić, Marketing Assistant, HSM informatika.

Cloud Consulting – how we grew in 2019

Last year was productive for us, full of challenges, but also business successes - see what our 2019 looked like in numbers!

Impressions from Dreamforce 2019 – what is Dreamforce and why should you attend it?

The biggest software conference in the world which brings together the whole Salesforce community since 2003 - Dreamforce. What was it like to attend it and what did we learn from it, find out from Jakov Urbanke, COO, HSM informatika.

Micro-Link interview: Implementing a CRM? How to overcome challenges and resistance to changes?

INTERVIEW - Darko Žvan, Micro-Link's Head of Sales, shared challenges they faced when implementing a new CRM.

HSM informatika is now a Silver Consulting Partner

We are glad to announce that we are now a Salesforce Silver Consulting Partner, which is a direct result of our team's expertise and hard work, which we are very proud of.

Change today for better business tomorrow: Salesforce in Belgrade

How to ensure growth in a demanding marketing with increasing competition and why change is key in this processes, the gathered in the ART hotel in Belgrade on 24.05. had the opportunity to hear.

Croatian companies recognize the value of Salesforce

HSM informatika organized its third Salesforce event in Croatia, to share the experiences of their clients who already went through a Salesforce implementation.

Salesforce named #1 for fourth consecutive year

International Data Corporation named Salesforce the #1 CRM provider for fourth consecutive year, with the biggest revenue gain and market share growth.

First BizDev Meetup ‘At the Crossroads’ held

HSM informatika, Salesforce and Netokracija organized the first business development, marketing and sales professionals meetup in Zagreb.

Salesforce CRM solution presented in Belgrade

Salesforce, the world's leading customer relationship management solution, was presented in Beograd in front of many company leaders from Serbia and beyond.

World’s leading CRM solution presented in Zagreb

Salesforce, the world's leading CRM solution was presented in Zagreb, to an audience of nearly one hundred business, marketing and sales directors.