The biggest software conference in the world which brings together the whole Salesforce community since 2003 - Dreamforce. What was it like to attend it and what did we learn from it, find out from Jakov Urbanke, COO, HSM informatika.
What is inbound marketing and why we should all start using it, read in this article by Ana Šutić Renić, Head of Marketing Automation, HSM informatika.
Starting a new business always has some challenges, but this is to be expected. What were the challenges in HSM and what we learnt from them, find out from Jakov Urbanke, COO, HSM Informatika.
What is Sales Development that is so prevalent today and how we see it in HSM informatika, find out in the article by Zvonimir Martinović, Sales Development Specialist, HSM informatika.
We bring you five tips from Rodney Apura to help you optimize your Salesforce platform. The interview was conducted by Muriel Molloy, Salesforce Senior Product Marketing Manager.
As we spend our marketing funds on new users we often do not notice the enormous potential in our existing customers. Get ahead with author Željko Čačinović, Consultant, HSM informatika.
What is outsourcing? Can it help your business and what is our experience with outsourcing, find out in the text by our Jakov Urbanke, COO, HSM informatika.
User experiences strategies are a must. What steps can help you in their creation, read in this article by Dino Damjanović, Marketing Assistant, HSM informatika.
The fourth industrial revolution is redefining both user expectations and customer support. What trends are changing this world, read in this blog by Željko Čačinović, Consultant, HSM informatika.
Technology can make work easier and companies more successful. Why do some companies still hesitate and what are the top excuses for this, read in a post by Slaven Stojanović, Head of Sales, HSM Informatika.
Why a satisfied client is important and what to do when a CRM implementation project "fails", read in this blog post by Jakov Urbanke, COO, HSM informatika.
What are the trends changing marketing in the fourth industrial revolution and how will they affect business overall, read in the article by Jelena Mihovec, Marketing Specialist, HSM informatika.
The way we work is becoming more sophisticated and complex. How will this affect the future of sales, read in this post written by Slaven Stojanović, Head of Sales, HSM informatika.
How to enable a personalized customer experience at all times and why is that so important, read in this article by Nikola Zubalj, Consultant, HSM informatika.
Sending the right messages to the right customers is more important than ever. Find out why in this article by Nikola Zubalj, Consultant, HSM informatika.
Read why you can no longer ignore a good customer experience, in this blog post by Jelena Mihovec, Marketing Specialist, HSM informatika.
How to solve the travelling salesman problem and achieve better resource optimization, read in a blog post written by Željko Čačinović, Consultant, HSM informatika.
Learn why some potential clients tend to simply stop communicating with you and what steps you can take to prevent such situations from happening, in an article by Slaven Stojanović, Head of Sales, HSM informatika.
Why is it important to define a clear purpose for each meeting and which magical questions you need to ask in order to do so, find out in this post by Slaven Stojanović, Head of Sales, HSM informatika.
Read on how HSM informatika decided to implement a CRM system and how to know whether it's the right time to do the same for your company, by Jakov Urbanke, COO, HSM informatika.
Why marketing and sales alignment is necessary now more than ever, when clients swiftly dictate new market changes on an almost daily basis, by Jelena Mihovec, Marketing Specialist, HSM informatika.
Why you can't generalize sales today, and why every conversation and meeting needs to be tailored to the person on the other side of the table, by Denis Zejnilović, Sales Manager, HSM informatika.
What is the role of a Project Manager, which challenges they face and what the potential solutions to those challenges are, read in an article written by Ivana Škegro, Consultant, HSM informatika.
What are the key elements that are integral to every follow-up proces and may help you get more customers and establish better relationships with them, find out in this post by Jelena Jelinić, Marketing Manager, HSM informatika.
Find out how well structured sales processes make sales more predictable and more successful day by day, by Slaven Stojanović, Head of Sales, HSM informatika.
How new CRM users can significantly improve their business in the shortest amount of time and with the least resources, by Jakov Urbanke, COO, HSM informatika.
You probably already know it’s important to connect, track and analyse your customer data. Here’s a reminder why, by Dejan Rogan, Consultant, HSM informatika.
How to organize a successful and interesting event that results in new clients, and how to tailor events to customer needs, by Jelena Jelinić, Marketing Manager, HSM informatika.
What are the differences between the Sales Development process and the traditional Telesales approach, by Dominik Lasić, Sales Development Specialist, HSM informatika.
What's important for the longterm success and how to solve the dilemma of the mythical ideal sales representative not really existing, by Jakov Urbanke, COO, HSM informatika.