What awaits in the (r)evolution of marketing?

What are the trends changing marketing in the fourth industrial revolution and how will they affect business overall, read in the article by Jelena Mihovec, Marketing Specialist, HSM informatika.

Nine trends that will shape the future of sales

The way we work is becoming more sophisticated and complex. How will this affect the future of sales, read in this post written by Slaven Stojanović, Head of Sales, HSM informatika.

Marketing automation – the recipe for a perfect customer experience

How to enable a personalized customer experience at all times and why is that so important, read in this article by Nikola Zubalj, Consultant, HSM informatika.

Marketing automation: 5 journeys for the perfect customer experience

Sending the right messages to the right customers is more important than ever. Find out why in this article by Nikola Zubalj, Consultant, HSM informatika.

Why customer experience is the one “marketing” trend that you shouldn’t ignore

Read why you can no longer ignore a good customer experience, in this blog post by Jelena Mihovec, Marketing Specialist, HSM informatika.

How to do as much as possible in the least time manageable?

How to solve the travelling salesman problem and achieve better resource optimization, read in a blog post written by Željko Čačinović, Consultant, HSM informatika.

How to prevent a potential client from “disappearing”?

Learn why some potential clients tend to simply stop communicating with you and what steps you can take to prevent such situations from happening, in an article by Slaven Stojanović, Head of Sales, HSM informatika.

How to successfully manage long-lasting sales processes?

Why is it important to define a clear purpose for each meeting and which magical questions you need to ask in order to do so, find out in this post by Slaven Stojanović, Head of Sales, HSM informatika.

How to know when the right moment for CRM has come?

Read on how HSM informatika decided to implement a CRM system and how to know whether it's the right time to do the same for your company, by Jakov Urbanke, COO, HSM informatika.

Why is marketing a necessary link between clients and sales?

Why marketing and sales alignment is necessary now more than ever, when clients swiftly dictate new market changes on an almost daily basis, by Jelena Mihovec, Marketing Specialist, HSM informatika.

Who wants to be just another salesperson?

Why you can't generalize sales today, and why every conversation and meeting needs to be tailored to the person on the other side of the table, by Denis Zejnilović, Sales Manager, HSM informatika.

Project Management – how to keep everything under control

What is the role of a Project Manager, which challenges they face and what the potential solutions to those challenges are, read in an article written by Ivana Škegro, Consultant, HSM informatika.

You’ve organized a successful event – what’s next?

What are the key elements that are integral to every follow-up proces and may help you get more customers and establish better relationships with them, find out in this post by Jelena Jelinić, Marketing Manager, HSM informatika.

Systematization of sales processes = more successful sales

Find out how well structured sales processes make sales more predictable and more successful day by day, by Slaven Stojanović, Head of Sales, HSM informatika.

When 20% of the change handles 80% of the need

How new CRM users can significantly improve their business in the shortest amount of time and with the least resources, by Jakov Urbanke, COO, HSM informatika.

CRM: getting back to basics

You probably already know it’s important to connect, track and analyse your customer data. Here’s a reminder why, by Dejan Rogan, Consultant, HSM informatika.

How to organize sales events that people will love to attend?

How to organize a successful and interesting event that results in new clients, and how to tailor events to customer needs, by Jelena Jelinić, Marketing Manager, HSM informatika.

Sales Development – a nicer name for Telesales?

What are the differences between the Sales Development process and the traditional Telesales approach, by Dominik Lasić, Sales Development Specialist, HSM informatika.

How to find an ideal sales representative

What's important for the longterm success and how to solve the dilemma of the mythical ideal sales representative not really existing, by Jakov Urbanke, COO, HSM informatika.